What my target audience is
My target audience is going to be a 16-25 aged group. They will also be grouped as A-B individuals with an educated and sophisticated learning, this means that their parents or guardians will be of a greater social class and more economically inclined. They might work as doctors or lawyers which provide large sources of income. Bauer media advertises itself to this Target audience as well as more niche audiences.
16-18 year olds would still be invested in their education and standing in school and thus would be invested in cheap but fashionable clothes.
19-21 year olds would be starting university or jobs/apprenticeships and would be interested in staying fashionable while staying cheap or shops that are cheaper but still highly fashionable or maybe offers that shops might have on. They would also be interested in party outfits with them being able to drink and the night life of university or adult hood.
22-25 year olds while still actively young and possibly interested in nightlife would now be settling down in professional jobs or working their way up to them and might be interested in professional and affordable clothes.
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