- Medium longshot,
Centre of frame, over the shoulder shot.- Background out of focus darker/more colourful. Flash photography (?)
- Possibly darkened in editing due sharp shadows.
- Convention of Grazia is that the models' head interacts with the ‘Grazia’ masthead.
- Sans serif and serif text
Yellow to draw eye (bright colours fits with the
use of green in the background/ complementary colours)- Social news, drama/ affairs + advertisement of clothes
- Offers (25%) near title, (ideas of when fully stacked all ‘important’ information can be seen
- Appeal to children of groups A+B don’t want to spend too much money on one set of clothing.
- Appeal to cheaper alternatives. Those that subscribe or strongly follow Grazia can recognise the theme
- Those that merely ‘browse’ can link with the selected celebrity, elite characters.
- Meets TA of 16-25 year olds with elite characters higher end fashion, gossip/news and fashion news.
- No social media links
- No subscription mention
Design
Ideas
- I like the use of the banners to present stories and topics and the use of image borders to identify different images
- I like the use of colour coordinated imagery (green + yellow)
- I like the use of multiple sans serif and serif fonts, creates a difference between stories
- I do not like the bright yellow or neon colours, I feel it is too immature and lacks sophistication
- I also do not like the photography, to me it seems subpar to a highly successful magazine with the use of lighting
Font
- Connotations of elegant serif fonts
- conventions of Grazia/ house style or brand identity
- Use of the headline font produces synergy - creates a brand
- play on words 'instaglam'
- colour catches eye to topics
- All caps
Subjects
- Emma Watson: Romance, gossip, drama, Elite persons
- Beyonce+Jay Z: 'On the run from...divorce?' Gossip, drama, elite persons
- 'Style out swinter' play on words, fashion
- Interview 'Ava DuVernay the game changing $100 million director
No comments:
Post a Comment