Bauer Media Group
· Founded in 1875, European based
· Manages around the world
o over 600 magazines
o Over 400 digital products
o 50 radio stations
· Magazines started production in 1953 with the 'Angling times' and 1956 with 'Motorcycle news' which are still running today.
· Bauer Media in the UK:
o Bauer Media in the UK reaches around 22 million people in the UK using cross-platform media.
· Bauer Media in Germany
o Germany is Bauer Medias' headquarters
o They entered the magazine market with 'Tina' which is one of women's magazines most popular today in Germany
The Magazine industry - statistics
· Nearly 37 million adults consume magazines each month but about 27 million read print magazines while 9 million read magazines on Desktop computers, 19 million read magazines on phones. With an overall 71% of the Uk's population consuming magazines each month
· In 2016 £877 million was spent on the magazine industry with
o Clothes/Accessories magazines having £85m advertised
o £68 million in cosmetics magazines
o £40 million spent on household equipment magazines
o And £27 m spent each on leisure equipment and entertainment magazines
· Monthly reach in age:
· 75% of millennials consume magazines each month
· 65% of over 50-year-olds consume magazines each month
· 69% of abc1 men consume magazines each month
· 84% of abc1 women consume magazines each month
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