Statement of intent Brief: Magazine

I plan on working on Brief 3 which features creating a magazine and online website working for Bauer in an independent media production company creating a new fashion magazine. My TA would be a culturally sophisticated 16-25 year old audience and I would produce the first two editions. My idea would be to feature a 'binary' newspaper using Levi Stauss's binary oposition theory where the two major stories of the magazine would be complete opposites for each other in order to appeal to a mass media audience using a niche theme and idea (for example male+female)