Statement of intent

I am making a Shelter advertisement that aims towards the economically challenged and families as well as individuals willing to donate to charity. The advert is not aimed at any specific gender but rather a mass audience of many different people in need of help and those willing to help. I will use images to present hope for those in need and inspiration to those that wish to donate. This 'hope' can be represented by how the model does not focus on the camera and the cameral is somewhat uncomfortably close for a normal picture. The Shelter advert focuses entirely on the model and leaves no room for distraction other than a dark background; this would get the point across to the audience. The advert would be impactful in busy areas that have a large percentage of homeless and areas where middle class people, with education and money congregate in order to persuade people to donate more as those with understanding of the situation and money would be more likely to donate.