Statement of intent

I am making a Shelter advertisement that aims towards the economically challenged and families as well as individuals willing to donate to charity. The advert is not aimed at any specific gender but rather a mass audience of many different people in need of help and those willing to help. I will use images to present hope for those in need and inspiration to those that wish to donate. This 'hope' can be represented by how the model does not focus on the camera and the cameral is somewhat uncomfortably close for a normal picture. The Shelter advert focuses entirely on the model and leaves no room for distraction other than a dark background; this would get the point across to the audience. The advert would be impactful in busy areas that have a large percentage of homeless and areas where middle class people, with education and money congregate in order to persuade people to donate more as those with understanding of the situation and money would be more likely to donate.

Shelter Advertisement

The Shelter advertisement's background while consisting of a small amount of the page is entirely dark and blends into the model's face. This is useful for focusing on the model's face instead of any other possible background objects. The background is left entirely empty of any important facts or information, this represents the advert as intently focused on the meaning of the advert as well as a serious topic. The black of the background represents the advert as serious and bold rather than light, pastel colours the dark black and the font's predominant red contrasts to present a serious topic.

 

The model has been taken at an extreme close up of their face, they do not focus on the camera which represents the fact that there is no posturing and that this is a serious matter and does not need the stereotypical posturing of product advertisements. The image seems to present the advert as invasive and private to the model despite the fact that millions of people have come to face the same problems, this links to the fact that many people are struggling to find homes or they cannot find a voice to ask for help. The dark background helps to further this representation as it leaves no room for one to focus on anything else.

The font used in the advert contrast in colours. The red follows the brand identity of Shelter as a red logo and the most important information is coloured red. The font is located around the face of the model and areas where there is not much distraction such as the hair or lips. The overlay of the 'I CAN'T FACE IT' links to how the advert seems to be invading on the models thoughts and concerns, as well as being coloured red which represents alarm or danger; many people in need of help find their lives in danger when faced with these problems.

Maybelline makeup analysis

The Maybelline advert ues the stereotypical convention of a white plain background. This is due to the fact that as a beauty advert the company aims to focus entirely on the makeup and the model instead of multiple subjects at once. The white background compliments the skin colour of the model to present the subject as mature and elegant which suits the convention of the female gender being elegant, beautiful and pure as the colour white represent purity. The bright colours compliment the muted advert's pallete as the exposure of the image makes the model easy to see. Due to the plain background the model is the entire focus of the advert and is the first thing the aucience would see, this makes the advertisement effective due to the fact that as a makeup company, it is important that the make up is visual and aesthetically pleasing in order to appeal to the audience.

The model is purposely posing in such a way that focuses entirely on her face. The camera finger pose represents that the model is the most important thing to see and that they need to be the center of attention. Her hair is pulled away from her face and there is little show of clothes, this is used to present the model to the audience with no distractions. The text in front of the model's face is very vffective as the 'don't mask me' is the second thign one would see. It is also ironic as the text is masking part of her face, thus giving the representation that this statement is a part of the model. As the text is in frame with the model's finger frame, the text is shown to be more important as the company name.

The font seems to be similart of a sans serif bold Arial font. The sharp, straight and bold lines of the font create a modern and mature image which helps to present the model as elegant and bold. The 'don't mask me' is in bold which further expands the idea that the model is bold and in control. The company name 'MAYBELLINE' covers the entire page however is not in the center of the advert, this is useful for a makeup advertisement as the audience needs to be able to visualise what the mae up  looks like in order for them to be interested in buying the product.

 

Backgrounds for my advert

 This textured background would be good for some slight difference in the background as the model is taken in an extreme close up. This background may provide a more subtle interest due to how the light shifts.

 I think this image would be good as a background as like the one above it is more interesting to the normal black image, The lines aren't too distracting and in fact would provide a good texture once blurred and put out of focus.

 The pure solid black while simple, is great for focusing purely on the focus of the advert, it is neat, practical and doesn't require any editing in
a software as there are no patterns to blur or light spots to blend out.

 This geometric background would work well to provide an excellent depth of field for the advert, putting the model in the foreground instead of midground, thus expanding on the importance of the advert.






This background while not 3D is quite subtle and mature compared to others. It is good for when addressing a serious issue and would be easy to blur out in order to focus on the model.

The brick wall background would be good for addressing the issue of people not having homes or living in an abusive house. It's subtle and would fit well with the theme of the Shelter advert.

History of the radio

Only Signals 1896-1906

1896 - Guglielmo Marconi first transmitted radio signals out a mile, he offered the invention to the Italian government, which turned it down. He offered it instead to the English government whom took the patent.

1897 – Marconi opened the first radio factory in Chelmsford Essex and established a radio link between France and Britain.

1901 – A link with the USA was established

1906 – Marconi received the Nobel Prize for Physics.

Tesla VS Marconi

1884 – Nikola Tesla invented the theoretical model for radio

1915 – Tesla failed to obtain a court junction against Marconi

1943 The US Supreme Court reviewed the decision and Tesla became acknowledged as the inventor of the radio despite never making a working model

On Air begins 1921 onwards

1915 - Speech was first transmitted from New York to San Francisco

1920 – A daily schedule began

1921 – Voice over the air was invented

1922 – Short wave transmissions were introduced

1927 – Commercial radiotelephony service link between North America and Europe was made

1933- Frequency modulated or FM was invented by Edwin Howard Armstrong

1935 - The first telephone call was made

1936 – Direct radiotelephone circuit was opened to Paris

1945- FM radio was introduced to Germany

1960 – Sony introduced their first transistorized radio which was small and required only a small battery.

1963 – Colour tv was commercially transmitted and the first radio was launched.

1970s – LORAN became the premier radio navigation system for the US Navy

1987 - GPS constellation satellite were launched.

1990s  – Digital radio was applied to broadcasting

Sources

https://www.thoughtco.com/invention-of-radio-1992382

https://didyouknow.org/history/radiohistory/

https://en.wikipedia.org/wiki/Timeline_of_radio

Making a magazine front cover 1

Evaluation:

Use of the image - I decided to use this image due to the composition being the most popular and general camera view for people centred magazines. The model is also looking into the camera which is a meta or self referential code due to the acknowledgement that an audience is reading the magazine. I find that this increased the interactivity between the magazine and reader. The model is an explicit code of a college student, wearing a college lanyard, a hoodie and is young in age, these all combine to form an indexical sign of a college student. The target audience would clearly be able to understand the context and topic of the magazine from this, thus increasing its appeal to the target audience, young teenagers looking into college or requiring information for college in general.

The font I used in the magazine front cover is Adventurer Black SF. A convention of modern magazine covers are large, bold, sans serif fonts in order catch the readers attention and seem modern; the convention of modern being clean, crisp, relatively simplified and monochrome. I followed this convention as I feel to a target audience, that are going into generally new, modern colleges this might appeal more than artistically fluid fonts due to the magazine cross referencing with modern colleges and their designs.

In the features I included top and bottom designed borders that avoided touching the model as much as possible to keep the image of the model as the larger selling point of the magazine. I included said model in order to attract the attention of the target audience. I also used a large masthead in order to clearly state the category of the magazine cover. I decided to use red as a code for the magazine due to the model being quite warm in lighting, and that red is quite a striking colour which appeals more to the younger audience due to younger people being more entertained or interested in bright colours rather than dull or quiet colours. This also links to the fact that the magazine is intended to be quite modern and modern is the idea of new.

The masthead of the magazine is clean and of a conventionally followed idea of modernism. I feel this would apply to the target audience because it explicitly states the grouping of the magazine, education, and is specific. The magazine is aimed for utilisation, it is not an entertainment magazine as it is intended to inform the audience. I find that informing magazines are more likely to appeal to the target audience as it doesn't have to jump through holes to appeal to the audience in terms of entertainment, but is merely meant to teach and give information, facts and knowledge which thus should not contain an opinion and therefore is less likely to have an opposed reading.

Coca-Cola's utopia advertising

In Coca Cola ads the American life is portrayed as a bright familial style of life with bright posters and videos, and joyful and positive attitude. Coca cola does not seem to portray the all American life as positive but instead promotes becoming happier enforcing sharing, family, friendship and equality in their advertisements; as such all advertisements have people represented in that manner or having been planned to inspire positivity.

To British teenagers, this ideology might be widely attractive due to the general mainstream stereotype of Britain being gloomy with bad weather and cold, it is also backed up by roughly a 70% increase of mental health in teenagers in the UK. To a teenager in Britain, this idea of family, friendship, good weather and happiness would seem very enticing due to the large percentage of mentally ill teenagers probably wanting a better life for themselves and this idea from the Coca Cola advertisements would most definitely be interesting to them.

Coca Cola is known for breaking cultural differences, supporting equality and 'loving thy neighbor for what they are' such as the 'I'd like to buy the world a coke' and 'it's beautiful' advertisement'. Coke, being one of the largest fizzy drinks company worldwide, with a mass audience to advertise towards is too large for derogatory views to truly affect it; which means that the advertisements that create the views of pro diversity and equality still get shown and still affect the consumer in some form.

Some more examples of diversity and equality in coca cola adverts are:

• Coca Cola ad has Saudi Arabia dad teaching daughter how to drive 
• It's beautiful  
• I'd like to buy the world a coke