Maybelline makeup analysis

The Maybelline advert ues the stereotypical convention of a white plain background. This is due to the fact that as a beauty advert the company aims to focus entirely on the makeup and the model instead of multiple subjects at once. The white background compliments the skin colour of the model to present the subject as mature and elegant which suits the convention of the female gender being elegant, beautiful and pure as the colour white represent purity. The bright colours compliment the muted advert's pallete as the exposure of the image makes the model easy to see. Due to the plain background the model is the entire focus of the advert and is the first thing the aucience would see, this makes the advertisement effective due to the fact that as a makeup company, it is important that the make up is visual and aesthetically pleasing in order to appeal to the audience.

The model is purposely posing in such a way that focuses entirely on her face. The camera finger pose represents that the model is the most important thing to see and that they need to be the center of attention. Her hair is pulled away from her face and there is little show of clothes, this is used to present the model to the audience with no distractions. The text in front of the model's face is very vffective as the 'don't mask me' is the second thign one would see. It is also ironic as the text is masking part of her face, thus giving the representation that this statement is a part of the model. As the text is in frame with the model's finger frame, the text is shown to be more important as the company name.

The font seems to be similart of a sans serif bold Arial font. The sharp, straight and bold lines of the font create a modern and mature image which helps to present the model as elegant and bold. The 'don't mask me' is in bold which further expands the idea that the model is bold and in control. The company name 'MAYBELLINE' covers the entire page however is not in the center of the advert, this is useful for a makeup advertisement as the audience needs to be able to visualise what the mae up  looks like in order for them to be interested in buying the product.