In Coca Cola ads the American life is portrayed as a bright
familial style of life with bright posters and videos, and joyful and positive
attitude. Coca cola does not seem to portray the all American life as positive
but instead promotes becoming happier enforcing sharing, family, friendship and
equality in their advertisements; as such all advertisements have people
represented in that manner or having been planned to inspire positivity.
To British teenagers, this ideology might be widely
attractive due to the general mainstream stereotype of Britain being gloomy
with bad weather and cold, it is also backed up by roughly a 70% increase of
mental health in teenagers in the UK. To a teenager in Britain, this idea of
family, friendship, good weather and happiness would seem very enticing due to
the large percentage of mentally ill teenagers probably wanting a better life
for themselves and this idea from the Coca Cola advertisements would most definitely
be interesting to them.
Coca Cola is known for breaking cultural differences,
supporting equality and 'loving thy neighbor for what they are' such as the
'I'd like to buy the world a coke' and 'it's beautiful' advertisement'. Coke,
being one of the largest fizzy drinks company worldwide, with a mass audience to
advertise towards is too large for derogatory views to truly affect it; which means
that the advertisements that create the views of pro diversity and equality
still get shown and still affect the consumer in some form.
Some more examples of diversity and equality in coca cola
adverts are:
- Coca Cola ad has Saudi Arabia dad teaching daughter how to drive
- It's beautiful
- I'd like to buy the world a coke
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