Target audience research

What my target audience is


My target audience is going to be a 16-25 aged group. They will also be grouped as A-B individuals with an educated and sophisticated learning, this means that their parents or guardians will be of a greater social class and more economically inclined. They might work as doctors or lawyers which provide large sources of income. Bauer media advertises itself to this Target audience as well as more niche audiences.


16-18 year olds would still be invested in their education and standing in school and thus would be invested in cheap but fashionable clothes.


19-21 year olds would be starting university or jobs/apprenticeships and would be interested in staying fashionable while staying cheap or shops that are cheaper but still highly fashionable or maybe offers that shops might have on. They would also be interested in party outfits with them being able to drink and the night life of university or adult hood.


22-25 year olds while still actively young and possibly interested in nightlife would now be settling down in professional jobs or working their way up to them and might be interested in professional and affordable clothes.

Notes on Grazia magazine: 26th March 2018

• Medium longshot,
• Centre of frame, over the shoulder shot.
• Background out of focus darker/more colourful. Flash photography (?)
• Possibly darkened in editing due sharp shadows.
• Convention of Grazia is that the models' head interacts with the ‘Grazia’ masthead.
• Sans serif and serif text
• Yellow to draw eye (bright colours fits with the use of green in the background/ complementary colours)
• Social news, drama/ affairs + advertisement of clothes
• Offers (25%) near title, (ideas of when fully stacked all ‘important’ information can be seen
• Appeal to children of groups A+B don’t want to spend too much money on one set of clothing.
• Appeal to cheaper alternatives. Those that subscribe or strongly follow Grazia can recognise the theme
• Those that merely ‘browse’ can link with the selected celebrity, elite characters.
• Meets TA of 16-25 year olds with elite characters higher end fashion, gossip/news and fashion news.
• No social media links
• No subscription mention

Design Ideas

• I like the use of the banners to present stories and topics and the use of image borders to identify different images
• I like the use of colour coordinated imagery (green + yellow)
• I like the use of multiple sans serif and serif fonts, creates a difference between stories
• I do not like the bright yellow or neon colours, I feel it is too immature and lacks sophistication
• I also do not like the photography, to me it seems subpar to a highly successful magazine with the use of lighting

Font

• Connotations of elegant serif fonts
• conventions of Grazia/ house style or brand identity
• Use of the headline font produces synergy - creates a brand
• play on words 'instaglam'
• colour catches eye to topics
• All caps

Subjects

• Emma Watson: Romance, gossip, drama, Elite persons
• Beyonce+Jay Z: 'On the run from...divorce?' Gossip, drama, elite persons
• 'Style out swinter' play on words, fashion
• Interview 'Ava DuVernay the game changing $100 million director

 

 

 

 

Statement of intent Brief: Magazine

I plan on working on Brief 3 which features creating a magazine and online website working for Bauer in an independent media production company creating a new fashion magazine. My TA would be a culturally sophisticated 16-25 year old audience and I would produce the first two editions. My idea would be to feature a 'binary' newspaper using Levi Stauss's binary oposition theory where the two major stories of the magazine would be complete opposites for each other in order to appeal to a mass media audience using a niche theme and idea (for example male+female)