Statement of intent

I am making a Shelter advertisement that aims towards the economically challenged and families as well as individuals willing to donate to charity. The advert is not aimed at any specific gender but rather a mass audience of many different people in need of help and those willing to help. I will use images to present hope for those in need and inspiration to those that wish to donate. This 'hope' can be represented by how the model does not focus on the camera and the cameral is somewhat uncomfortably close for a normal picture. The Shelter advert focuses entirely on the model and leaves no room for distraction other than a dark background; this would get the point across to the audience. The advert would be impactful in busy areas that have a large percentage of homeless and areas where middle class people, with education and money congregate in order to persuade people to donate more as those with understanding of the situation and money would be more likely to donate.

Shelter Advertisement

The Shelter advertisement's background while consisting of a small amount of the page is entirely dark and blends into the model's face. This is useful for focusing on the model's face instead of any other possible background objects. The background is left entirely empty of any important facts or information, this represents the advert as intently focused on the meaning of the advert as well as a serious topic. The black of the background represents the advert as serious and bold rather than light, pastel colours the dark black and the font's predominant red contrasts to present a serious topic.

 

The model has been taken at an extreme close up of their face, they do not focus on the camera which represents the fact that there is no posturing and that this is a serious matter and does not need the stereotypical posturing of product advertisements. The image seems to present the advert as invasive and private to the model despite the fact that millions of people have come to face the same problems, this links to the fact that many people are struggling to find homes or they cannot find a voice to ask for help. The dark background helps to further this representation as it leaves no room for one to focus on anything else.

The font used in the advert contrast in colours. The red follows the brand identity of Shelter as a red logo and the most important information is coloured red. The font is located around the face of the model and areas where there is not much distraction such as the hair or lips. The overlay of the 'I CAN'T FACE IT' links to how the advert seems to be invading on the models thoughts and concerns, as well as being coloured red which represents alarm or danger; many people in need of help find their lives in danger when faced with these problems.

Maybelline makeup analysis

The Maybelline advert ues the stereotypical convention of a white plain background. This is due to the fact that as a beauty advert the company aims to focus entirely on the makeup and the model instead of multiple subjects at once. The white background compliments the skin colour of the model to present the subject as mature and elegant which suits the convention of the female gender being elegant, beautiful and pure as the colour white represent purity. The bright colours compliment the muted advert's pallete as the exposure of the image makes the model easy to see. Due to the plain background the model is the entire focus of the advert and is the first thing the aucience would see, this makes the advertisement effective due to the fact that as a makeup company, it is important that the make up is visual and aesthetically pleasing in order to appeal to the audience.

The model is purposely posing in such a way that focuses entirely on her face. The camera finger pose represents that the model is the most important thing to see and that they need to be the center of attention. Her hair is pulled away from her face and there is little show of clothes, this is used to present the model to the audience with no distractions. The text in front of the model's face is very vffective as the 'don't mask me' is the second thign one would see. It is also ironic as the text is masking part of her face, thus giving the representation that this statement is a part of the model. As the text is in frame with the model's finger frame, the text is shown to be more important as the company name.

The font seems to be similart of a sans serif bold Arial font. The sharp, straight and bold lines of the font create a modern and mature image which helps to present the model as elegant and bold. The 'don't mask me' is in bold which further expands the idea that the model is bold and in control. The company name 'MAYBELLINE' covers the entire page however is not in the center of the advert, this is useful for a makeup advertisement as the audience needs to be able to visualise what the mae up  looks like in order for them to be interested in buying the product.

 

Backgrounds for my advert

 This textured background would be good for some slight difference in the background as the model is taken in an extreme close up. This background may provide a more subtle interest due to how the light shifts.

 I think this image would be good as a background as like the one above it is more interesting to the normal black image, The lines aren't too distracting and in fact would provide a good texture once blurred and put out of focus.

 The pure solid black while simple, is great for focusing purely on the focus of the advert, it is neat, practical and doesn't require any editing in
a software as there are no patterns to blur or light spots to blend out.

 This geometric background would work well to provide an excellent depth of field for the advert, putting the model in the foreground instead of midground, thus expanding on the importance of the advert.






This background while not 3D is quite subtle and mature compared to others. It is good for when addressing a serious issue and would be easy to blur out in order to focus on the model.

The brick wall background would be good for addressing the issue of people not having homes or living in an abusive house. It's subtle and would fit well with the theme of the Shelter advert.